AET/552
Marketing Adult Education
Course level: EDU Graduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This course prepares graduate students to apply marketing principles to the roles they play as trainers and adult educators. Topics include the following: marketing basics, obtaining buy-in, market research, marketing strategies, communications, negotiation, and advocacy in education.
Prerequisites
This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Marketing
Create a marketing plan for adult education and training
Learning and Development Strategy
Describe analog and digital marketing strategies to increase enrollment in training or adult education programs
Influencing Skills
Analyze the role of marketing communications in recruitment for adult learning programs and training