BSA/550
Customer Relationship Management
Course level: Graduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This course provides a comprehensive review of customer relationship management (CRM), which is a major component of organizational business intelligence (BI). This course covers the domain of CRM and is not tied to any particular perspective and covers a number of holistic models. Students will learn three types of CRM - strategic, operational and analytical. This course emphasizes a managerial perspective on CRM while maintaining a balanced view of the technology.
Earn these career-relevant skills in weeks, not years.
Business Processes
Apply analytical Customer Relationship Management (CRM) to transform customer-related data into actionable insight for either strategic or tactical purposes
Customer Data Platforms
Apply operational Customer Relationship Management (CRM) to customer-facing processes of marketing automation, sales force automation and surveys service automation
Customer Relationship Management
Apply strategic Customer Relationship Management (CRM) to customer portfolio management (CPM), customer perceived value, and customer experience