EAD/575
Family, Community, and Media Relations
Course level: EDU Graduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This course focuses on the role of the school principal as a catalyst in developing and maintaining relationships with families, business and community groups, and the media to support a school's vision and programs. Candidates examine the importance of public relations, effective communication practices, and strategies for identifying a community's resources, interests, and needs. Candidates will also analyze ethical considerations for working with external stakeholders and ways to build business partnerships that benefit their school. In addition, candidates will explore the use of AI in generating communications and develop a plan to increase engagement between their school, the community, and the media.
Prerequisites
This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.
(Evaluation of submitted requirements may take up to 72 hours to be approved.)
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Family and Community Engagement
Analyze the family and community resources, interests, and needs to support a school’s vision and programs
Public Relations
Examine effective media relationship practices to support a school’s vision and programs
Partnerships
Develop strategies for building and maintaining partnerships with community businesses