HCSDA/472
Marketing in the Health Care Industry
Course level: Upper Division
Christine O.
BSA
Need help enrolling in a single course? Call 866-354-1800 or schedule a call.
Format
Online
Course length
12 weeks
Total competency units
3 units
Note
Take this course as part of a degree or certificate program.
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Format details
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
In this course students will examine current marketing trends used within the health care industry. Students will focus on a variety of marketing strategies required by health care managers to promote programs, products and services to health care consumers.
Earn these career-relevant skills in weeks, not years.
Organizational Communication
Synthesize the aspects of an effective internal communication plan
Marketing
Evaluate financial strategies employed in health care marketing
Business Model
Analyze the evolution of health care marketing from a leadership and management perspective