MHA/506
Ethical Marketing: The New Health Care Economics
Course level: Graduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
The learner will explore the emerging intersection of marketing and economics in the health sector. Topics include consumer behavior, market segmentation, and identification of new market opportunities in health care, as well as regional/system commoditization, value proposition and differentiation, branding, and social media strategies in the health sector.
Prerequisites
This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Marketing - Economic Implications
Analyze the way economics and finance shape a health care marketing plan
Marketing - Consumer Choice Implications
Describe the relationship between consumer choice and health care marketing strategies
Marketing - Ethical Implications
Analyze health care marketing strategies from a financial and ethical perspective