MHA/598
Leveraging Results to Build Brand in the Health Sector
Course level: Graduate
Christine O.
BSA
Need help enrolling in a single course? Call 866-354-1800 or schedule a call.
Format
Online
Course length
6 weeks
Total credits
3 credits
Note
Take this course as part of a degree or certificate program.
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Format details
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
Learners will examine strategies for successfully elevating the role of the health care organization through a well-defined "brand". Topics will include brand-as-promise, brand-as-experience, and brand-as-emotional connection, quality and outcomes, articulating the strategy, and engaging teams and leaders.
Earn these career-relevant skills in weeks, not years.
Accounting
Apply concepts of financial accounting within the health care industry
Economics
Apply economic principles in within the health care industry
Supply Chain Management
Analyze best practice in supply chain management for health care organizations