MHADA/506
Ethical Marketing: The New Health Care Economics
Course level: Graduate
Christine O.
BSA
Need help enrolling in a single course? Call 866-354-1800 or schedule a call.
Format
Online
Course length
12 weeks
Total competency units
3 units
Note
Take this course as part of a degree or certificate program.
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Format details
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
The learner will explore the emerging intersection of marketing and economics in the health sector. Topics include consumer behavior, market segmentation, and identification of new market opportunities in health care, as well as regional/system commoditization, value proposition and differentiation, branding, and social media strategies in the health sector.