MHADA/598
Leveraging Results to Build Brand in the Health Sector
Course level: Graduate
Christine O.
BSA
Need help enrolling in a single course? Call 866-354-1800 or schedule a call.
Format
Online
Course length
12 weeks
Total competency units
3 units
Note
Take this course as part of a degree or certificate program.
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Format details
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
Learners will examine strategies for successfully elevating the role of the health care organization through a well-defined "brand". Topics will include brand-as-promise, brand-as-experience, and brand-as-emotional connection, quality and outcomes, articulating the strategy, and engaging teams and leaders.