MKT/353
Product and Brand Management
Course level: Undergraduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This course presents an analysis of product and brand management as it relates to the goods and services life cycle from conception to purchase. Upon completion of this course, students will be prepared to design and implement successful product and brand development strategies that deliver value to consumers.
Prerequisites
None
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Customer Relationship Management
Evaluate the impact of brand upon consumer relationships
Marketing Strategies
Explain key strategies used to brand products and services
Product Marketing
Describe fundamental marketing principles related to product and brand management