MKT/421T
Marketing
Course level: Undergraduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This course develops an understanding of the complexities public and private organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: basic marketing concepts, marketing research, consumer behavior, branding, products/services, pricing, distribution channels, promotions, ethical marketing practices, global and multicultural marketing, and the technologies used throughout the marketing process.
Prerequisites
None
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Market Research
Evaluate diverse market needs to position products and services.
Marketing Strategies
Evaluate markets and the product life cycle.
Consumer Behavior
Analyze concepts of marketing and consumer behavior.