MKT/435
Consumer Behavior
Course level: Undergraduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This is an introductory course in analyzing consumer and purchasing behaviors as basic considerations in the development of a marketing strategy. Family and cultural factors that influence consumer behavior are considered as they relate to the development of marketing programs. Consumer decision-making processes are examined to develop marketing communications strategies. Tools are developed to measure the effect of consumer behavior theory in effective marketing strategies.
Prerequisites
None
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Customer Loyalty
Evaluate the impact of marketing mix on customer loyalty
Brand Awareness
Examine external influences on consumer decision making
Marketing Psychology
Analyze internal psychological and motivational factors related to consumer behavior