MKT/438
Public Relations
Course level: Undergraduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.
Prerequisites
None
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Corporate Ethics
Evaluate the role of ethics and values in public relations.
Organizational Communications
Differentiate between the types of communication required for community, government, and investor relations.
Media Relations
Assess the importance of good media relations in building and maintaining an organization's reputation.