MKT/443
Social Media Marketing
Course level: Undergraduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
The course provides an opportunity for students to examine social networks, social media, and online advertising techniques. After completion of this course, students will be able to identify interactive marketing opportunities, understand the use of social media marketing on customer loyalty, apply social media tactics to the appropriate target market, and apply concepts of micropayments in social media setting.
Prerequisites
None
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Key Performance Indicators
Analyze social media plan performance
Brand Management
Develop a social media plan with a focus on brand management and customer loyalty
Social Media Marketing
Analyze the impact of social media marketing on consumer behavior, customer loyalty, and overall marketing performance