MKT/446
Search Engine Optimization
Course level: Undergraduate
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This course will provide students with the tools to apply concepts used in search engine optimization. After completion of this course, students will be able to perform a competitive analysis, create a keyword strategy, design a website architecture, create a page-level strategy, develop a content and social media strategy to enhance a website's ability to be found, and identify techniques and tools that enhance search results across user interfaces.
Prerequisites
None
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Strategic Planning
Analyze SEO performance to support strategic improvements
Web Analytics
Evaluate the use of web analytics tools to improve visibility and ranking
Search Engine Optimization
Examine search engine optimization methodologies