MKT/498
Integrated Marketing Strategy
Course level: Upper Division
Christine O.
BSA
Need help enrolling in a single course? Call 866-354-1800 or schedule a call.
Format
Online
Course length
5 weeks
Total credits
3 credits
Note
Take this course as part of a degree or certificate program.
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Format details
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
This course provides students with an in-depth study of Integrated Marketing Communications (IMC). Emphasis will be placed on the strategic roles and integration of marketing communication tools including advertising, public relations, sales, promotion, event management, media selection, and marketing management.
Earn these career-relevant skills in weeks, not years.
Business Development
Evaluate marketing strategy performance
Integrated Marketing Communications
Design a strategic marketing and communications plan
Marketing Plan
Evaluate research used to develop marketing strategies