MKT/711
Marketing and Managing the Customer Relationship
Course level: Doctorate Courses
Christine O.
BSA
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
In this course, students develop models for economically viable businesses using both traditional tools and technology as marketing enablers. Topics include evaluating and summarizing the economic and societal factors, including ethics, that contribute to the success of a marketing strategy in a competitive environment. Outcomes include developing a strategic marketing plan and creating solutions and recommendations for global and entrepreneurial business marketing.
Prerequisites
This doctorate level course requires proof of completion of a Master's degree. Be prepared to provide documentation during the checkout process.
Required materials
The materials required for this course are covered in your resource fees.
Earn these career-relevant skills in weeks, not years.
Digital Marketing
Design an integrated marketing plan that includes current communication technologies, such as digital and social media tools, for products and services marketed by corporations, entrepreneurship, and small businesses.
Ethics in Marketing
Apply ethical principles when designing a marketing plan that includes products or services and their promotion, pricing, distribution, and sales strategies.
Competitive Analysis
Analyze industry trends, technological changes, and customer preferences to construct a competitive landscape and identify market segments where the company has distinct and sustainable competitive advantages.