MKTCB/574
Marketing: Social, Mobile, and Analytics
Course level: Graduate
Christine O.
BSA
Need help enrolling in a single course? Call 866-354-1800 or schedule a call.
Format
Online
Course length
16 weeks
Total credits
3 credits
Note
Take this course as part of a degree or certificate program.
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Format details
Online classes, always on, 24/7/365
Go to class any time of the day or night. If you have questions, call 866-354-1800 to speak with an Enrollment Representative.
In this course, you learn to develop marketing strategies, consider how to communicate value to target markets, assess the importance of branding, and look at marketing practices through digital and social media lenses. Students will be able to apply industry knowledge to navigate digital marketing topics and evaluate impact.
Earn these career-relevant skills in weeks, not years.
Marketing Analysis
Analyze the role of market research and data analytics in marketing planning
Marketing Communications
Evaluate marketing communication channels to attract buyers and increase customer loyalty
Marketing Strategies
Develop marketing strategies to promote products and services